He is the Acting Managing Director/Chief Executive Officer of Express Discount Limited. He holds a Bachelor of Science (Bsc Hons) degree in Business Administration from Ahmadu Bello University and Master of Science (MSc) in Banking & Finance from the University of Ibadan. He is equally an Alumni of Lagos Business School & University De Navarra in Barcelona, Spain. Mr. Baba had worked in several organizations ranging from Nigerian Industrial Development Bank Limited, Icon Limited where he was Head of Credit Unit of the bank and later joined Afribank International Limited and served in various capacities in the bank. He resigned from Afribank in May 1998 as an Assistant General Manager to joined Express Discount Limited as Executive Director in charge of Treasury and Corporate Finance Group.